@byrootandsignal

CAPE TOWN · SOUTH AFRICA

Rooted work gets lost without a signal.

Brand, web and social for small businesses and creators ready to be found.

Book a discovery call → or, request a free audit

AVAILABLE · Q3 2026 Currently booking two new projects.

04 Live works

02 Retainers

WHAT WE DO 01 · 02 · 03

Brand.

Identity, voice and visual systems that hold up across every surface.

Web.

Sites designed and built for businesses that need to convert, not just exist.

Social.

Strategy, content and management for brands ready to grow with intent.

Selected work.

2024 — 2026

HERBAL MEDICINE · INSTAGRAM

Ideal Green Grove

Came to me at 200 followers with a logo, two brand colours, and not much else. Built the visual system from scratch: templates first, then motion graphics once we knew what was landing. They didn't always know what they wanted, which is half the job. We figured it out together.

200 → 1,299 followers · ongoing

REAL ESTATE · INSTAGRAM

Robshaw Properties

Came in when they were already well established; strong feed, good engagement, weak visual cohesion. Tightened the design language, brought in a proper photographer, and made sure every post pointed somewhere useful. Awareness is one job. Conversion is the other.

Bonamanzi Resort & Marina

Site for a resort and marina, built around booking enquiries. Clean wayfinding, mobile-first, photography given room to breathe.

bonamanziresort.com live · view →

ACCOUNTING · WEB

Hadley-Grave Accounting & Tax

Site for an accounting and tax practice. Clarity over flash; built so a small business owner can find what they need and reach out without friction.

hadleygraveaccountingandtax.co.za live · view →

Root & Signal studio feed BRAND · IN PROGRESS

Studio writing → NOTES · COMING SOON

More client work → SOON

What clients say.

IN THEIR WORDS

"

Honestly didn't expect to enjoy the process this much. Liam took the brief, asked the right questions, and the site he built is doing the job. We've already had people book consultations directly off it.

Hadley-Grave Accounting & Tax

"

We started with a logo and not much else. Liam built the whole visual identity from scratch and showed real patience while we figured out what we even wanted. The page actually feels like us now.

Ideal Green Grove

"

Sharper visuals, better photography, and a proper plan behind every post. Liam picks up things we wouldn't have thought to ask for. Easier than managing it ourselves.

Robshaw Properties

Honest pricing.

FROM · ZAR

WEB

Landing page.

From R8,000

Single focused page. One job, done well, brand work and copy where it's needed, mobile-first, built to convert.

Full website.

From R15,000

Multi-page brand and build. Logo work where it's missing, SEO setup, site branding, domain linking. Two to four weeks.

SOCIAL

Monthly retainer.

From R7,500/mo

Three posts a week across two platforms. Monthly analytics call. Content and ideas pulled from work you're already doing. Month-to-month.

Hourly.

R350/hr

For flexible scopes: content sprints, one-off campaigns, ad hoc strategy. Minimum 8-hour block per month.

Final pricing depends on scope. Book a call or grab the free audit below; both are the fastest way to a real number.

@byrootandsignal

Your audience is out there.

Are you?

Free audit, no call required. A short Loom plus a one-page document on your site or socials; what's working, what's leaking, what to fix first. Back in 48 hours.

Request a free audit →

Or email liamreaganyates@gmail.com directly.

FREE AUDIT · 48 HOURS

ABOUT ONE STUDIO · ONE PERSON

Liam Yates, Cape Town.

Root & Signal is a one-person studio for small businesses and creators who'd rather pay for attention than for templates. Brand, web, and social; full stack, not full agency.

The studio exists because most small businesses don't need a marketing department. They need someone who'll think before they post, build a site that does one job well, and actually pick up when they call. I work with a few clients at a time, on purpose. Considered work over churn is the whole point, and there's no version of that maths that includes overloading the calendar.

If you read briefs twice and remember what your customers said last month, we'll get on. If you want fifty posts by Friday for R3k, you'll want someone else.

Let's get rooted.

Twenty minutes. We'll see if there's a fit.

Book on Calendly →